There are pages and pages of opinion and best practice “blah” about the Consumer Lifecycle and the communications plan required to address each stage of the consumer’s deliberations and decisions. But how much attention do we pay to the “Business Lifecycle” from a communications perspective? Before we attempt to address the consumer lifecycle we need to have all our ducks …Read More »
I just took the Econsultancy Digital Talent challenge over here. Its a short two minute test to give you an objective view on how good your digital skills are. Its a clever little web based app and its fun! For the first time, the app gives marketers the opportunity to test their knowledge around digital marketing and benchmark their expertise …Read More »
My latest deck of digital marketing trends and predictions. Focusing on Search, Social, Email and NFC. To download the deck Pay with a Tweet! Click Here to pay with a Tweet and be taken to download Digital Marketing Trends, Ideas & Good Practice from Zohe MustafaRead More »
A few pics, video and accompanying slide deck from my talk at the LinkedIn group Ecommerce UK ” Multichannel Innovation” event. Are we really_innovating_ver1 from Zohe MustafaRead More »
Article first published as Facebook Tells Marketers They Need to ReOrg! Can the Wheel be Reinvented? on Technorati.
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