About Zohe Mustafa

Hi there. Thanks for visiting my blog.

I’m a Digital Marketing Strategist / Head of Digital, and I’m based in London, UK. Over the last 14 years I’ve worked for at800, Royal Mail, Accenture [Management Consultant], Nokia, Virgin Media, QVC, HSBC, the UK Government, and myself. In those 14 years I’ve worked on a variety of marketing touchpoints and channels. From SEM & Affiliates to Fixed Web content management to mobile marketing to ecommerce to social media.

I’ve also worked on the more traditional touchpoints, like ATL [TV, Print, Outdoor], all the time optimising performance across bought, earned and owned channels.

For your reference here is my profile on LinkedIn | Twitter | Vizify

I am a member if BIMA [British Interactive Media Association]

bima member zohe mustafa

 Please see my creative showreel from my time at Virgin Media and Nokia in the video below.

I’m also a part-time amateur mobile developer / publisher and my first App, called MoBeeMark is available to download from the Google Play Store on this link http://bit.ly/MoBeeMark and on the Opera Mobile App Store on this link http://www.handster.com/mobeemark.html?dm=1&multi=1

On this site I’ll do my best to focus on digital marketing but I don’t be surprised if you find an article on completely random topics from time to time.

Disclaimer: All thoughts/opinions expressed on these pages are personal and do not represent those of my employer.


Zohe Mustafa

Ps. Check out this Growth Hacking Agency London

Pps. Some of the touchpoints I’ve worked on :-

Digital:- E-commerce, M-commerce, Fixed Web, Mobile Display, SMS, Video on Demand web delivery, Mobile Web, Mobile Search, TV, Interactive TV, SEM, SEO, Affiliates, Display & Rich Media, Analytics, Usability & Information Architecture, Partner Fixed Web, Internal search, Data feeds, Email & SMS CRM, Content Management System, DOOH, In-Device, Augmented Reality, In-Game, Experiential.

Social:- SMO, Blogging, Micro-Blogging, Blog Engines, Viral Marketing, Social Networks, Forums, Reviews & Ratings, Social Bookmarking, Media Sharing, Seeding, Influencer & Blogger outreach, Un-boxing, Social Listening, RSS, Facebook & Twitter APIs.

Content:- Mobile Apps Content & Developer Acquisition & Marketing. Partner IP marketing.

Offline: – Inbox, Event, Print, OOH, Retail, TV, Experiential, Guerilla.


Because LinkedIn only allows 50 skills to be listed, below is a table of all my technical skills.

Technical Competencies – All to Intermediate or Advanced Level
Digital Marketing Internet/Digital Marketing Design+Development+Execution, Campaign Mgmnt, Digital Branding, E-commerce Design+Development+Execution+Frameworks+Operations+Platforms [including M-commerce, T-commerce], Convergence, IPTV, Strategy & Planning, PPC, SEO, SEM, SMO, SMM, UGC, RSS, Affiliate Marketing, Content Mgmnt, Analytics, Web 2.0, Social Media, Rich Media, Agency Mgmnt & Selection, Budget & Project Mgmnt, Usability, Accessibility, Databases & SQL, Broadband, Web Development, Networks, Data Feeds, Mobile Marketing, Widgets & Apps, Customer Behaviour/Journey/Exp., Open Source, Interactive TV, Automated Telesales, B2C, B2B, Ratings & Reviews, Vouchers, Creative Concepting & Production, Paypal, Facebook, Twitter, Foursquare
Web & Mobile Development BrowserStack, Axure, Wireframing, Designing, Information Architecture. QA & testing, HTML, CSS, SQL, ASP, PHP, Javascript. Web & Mobile APIs & SDKs. OAuth, Facebook Connect & Twitter APIs. Open Graph Protocol, Twitter Cards, Qt dev framework. Android, iOS[Apple], S60, Symbian & Meego mobile OS Applications development.
Social Media Managed, Contributed to & member of Steering committees for Social Media projects at Nokia & Accenture to produce:-1. Social Media Guidelines, 2. Social Listening Taxonomy / Strategy, 3. Social Media Crisis Comms Flow / Strategy, 4. Social Media Metrics KPIs definition, Impact Model 5. Social Media Blogging Guidelines, 6. Social Media Customer Care Guidelines, 7. Social Media Facebook Guidelines, 8. Social Media Twitter Guidelines, 9. Social Media Facebook Apps Guidelines, 10. Social Media Facebook Contests Guidelines, 11. Social Media Training Material, 12. Social Media Operating /Organizational Model, 13. Social Media Tracking & Tagging Guidelines, 14. Social Media Tools, 15. Social Media Management Tools, 16. Social Media Blogger Outreach Strategy,17. Social Media Enterprise Strategy, Support in articulating the business case for a social enterprise platform, Support in defining both the business and the end user requirements for a social enterprise platform, Manage the user experience testing to ensure that the social enterprise platform is; useful, usable, engaging for end user. Support in defining the analytics for social enterprise platform, Activation & adoption strategy, Content strategy, How to manage, influence and generate value from the content generated through the platform. 18. Social Media Diagnostic – Outside in comparison of related Brands. 19. Social Media Assessment – Inside out/Outside in view of a company’s Social state. The As-Is part of a strategy project. 20. Social Media Optimisation Strategy 21. Social Media Managed Service Community Manager, 22. Social Apis Guidelines & Strategy Mobile and Web, 23. Social Media Recruitment Guidelines, 24. Social Commerce Guidelines Strategy, 25. Social Commerce Platform Selection, 26. Social media bought media guidelines and strategy., 27. Ratings & Reviews Strategy, 28. User Generated Content Strategy, 29. Viral Strategy, 30. Social Media Youtube Guidelines, 31. Real World Social Media Integration [RFID] Strategy, 32. In-App Social Media Integration Strategy.
Social Networks Facebook, Twitter, Youtube, Foursquare, Pinterest, Google+, Quora, Stumbleupon, Storify, Flickr, Myspace, Linkedin, Pheed
Social Media Mgmnt Sysomos, Hootsuite, ExactTarget, Spredfast, Radian 6,
Social Enterprise Podio, SocialCast, Yammer
Analytics Geckoboard, Ducksboard, Coremetrics, Hitbox, Google Analytics, Web Trends, Omniture Site Catalyst, Bango Mobile, Dart for Advertisers, Comscore, Hitwise, Distimo App Store analytics, Flurry
Content (CMS)/ Ecommerce Magento, WordPress, Adobe CQ5 [Certified Developer], Jive, Zen Cart, Joomla, Interwoven Teamsite, Actinic, Dreamweaver, Open Source. Consulted and/or worked on over 45 websites since 1997. 5 years experience of using Video and Rich Media in Online Retail.
Payment System APIs Paypal, Amazon Payments, Google Checkout, Sage Pay
Design PhotoShop, Adobe Fireworks, Paint Shop Pro, Flash
Databases Access,  SQL Server, Enterprise Manager, MySQL, phpMyAdmin, Hyperion
Network/ Server Amazon Web Services, Hosting, Windows 2003 (& 2000) Server, Windows XP & Vista, Novell, IIS, Firewalls
Performance Keynote, Gomez, Load Balancing, Pingdom
Office / Email Google Apps, Office (Excel, Word, PowerPoint), Adobe Acrobat PDF, Outlook, MS Exchange, MailChimp
Project Mgmt MS Project, PRINCE 2 (Prince taken Foundation course [2008], not taken exam)

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