Have you recently planned your social network engagement strategy? I’m not referring to a social media strategy, that’s one level higher. What I mean is, once you have your social media framework, which networks do you deploy your strategy on? There are literally thousands of networks now, on the web, on mobile, for business, for pleasure etc.
Many of us are already using Facebook and Twitter, which has to be done simply because the size of the networks. But I recently read this article on the Microsoft Business Centre, that states that social networking account registrations recently crossed the 10 billion mark, and that 4.5 billion of them can be defined as “active users”. Wow! Those are big numbers, no?
But even Facebook for its size at the end of the day only has 0.5 billion J. Sooo, to me that says there be greater untapped opportunity out there to engage with! I would encourage you to look past Facebook & Twitter and find that next lucrative network relevant to your industry.
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