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Growth Hacking Strategy & Framework Presentation Transcript 1. Growth Hacking StrategyFrameworkBest viewed in Presentation Mode 2. Executive Summary• Acme Newspaper content can be consumed anywhere. Outside of AcmeNewspaper ecosystem.• No need to come to The Acme Newspaper website to get news. Can be read onFacebook or competitor with ease.• Whats the Acme Newspaper’s “viral” factor, [...]
So, I got a nice email from LinkedIn the other day. It’s basically saying my LinkedIn profile was one of the top 1% most viewed profiles for 2012. Considering they have 200 million members, that’s pretty cool! That means my profile was one of the top 2,000,000 viewed profiles in the world. Barack Obama got [...]
My latest deck of digital marketing trends and predictions. Focusing on Search, Social, Email and NFC. To download the deck Pay with a Tweet! Click Here to pay with a Tweet and be taken to download Digital Marketing Trends, Ideas & Good Practice from Zohe Mustafa
A few pics, video and accompanying slide deck from my talk at the LinkedIn group Ecommerce UK ” Multichannel Innovation” event. Are we really_innovating_ver1 from Zohe Mustafa
Article first published as Facebook Tells Marketers They Need to ReOrg! Can the Wheel be Reinvented? on Technorati.
With the ever changing digital marketing landscape, companies are needing to adapt their digital vision and organisation structures on the fly. By the time a company completes it’s re-org, new technologies, trends, tactics, strategies, touch points and capabilities will have emerged.
At the latest Facebook Marketing Conference, held at the Museum of Natural History in New York on Feb 29th, Facebook had the audacity, (AdAge’s words not mine) to tell the assembled marketers that they needed to reorganize around social. Facebook literally spelled out how to re-structure, even handing out proposed organization charts. Despite their boldness, Facebook does have a point: that most organizations’ structure is not conducive to social media marketing or even digital marketing.
Article first published as The Internet is all a “Buzz” Having Been Swept up in the Google+ “Wave” on Technorati.
That’s it, no more mentions for Google’s previous forays into the social network sphere.
Speaking of spheres, Google+ Circles is actually quite cool. The concept itself is not rocket science. You can split your contacts into groups of friends, family, colleagues etc much like Facebook’s friends’ lists. I’ve read a few other online “reviews” of Google+ that supposedly suggest that Google+’s circles are more secure than Facebook’s lists. They reviews also suggest you have more control over who sees what content or status you share with Google. I’d like to categorically say this is not true. You can control who sees what in Facebook to the same level as Google+. And just to clarify this post from me is not a review, it’s just an opinion.
Having recently started at Accenture as a Digital Marketing Strategist I’ve been asked a number of times what does Digital Strategy mean to me? I have to admit I was initially a little dumbfounded by this question and wondered if it was a trick question? To those that asked, I mumbled a clichéd answer of it’s a mixture of touch point strategy + social media strategy across bought, earned & owned media.
There is no right or wrong answer to this question, my mumbled answer above would maybe have been relevant if the question had been “What does digital marketing strategy mean to you”. But even for your digital marketing strategy to work, your digital strategy needs to consider some areas that may not be the domain of your traditional marketer.
Have you recently planned your social network engagement strategy? I’m not referring to a social media strategy, that’s one level higher. What I mean is, once you have your social media framework, which networks do you deploy your strategy on? There are literally thousands of networks now, on the web, on mobile, for business, for pleasure etc.
Many of us are already using Facebook and Twitter, which has to be done simply because the size of the networks. But I recently read this article on the Microsoft Business Centre, that states that social networking account registrations recently crossed the 10 billion mark, and that 4.5 billion of them can be defined as “active users”. Wow! Those are big numbers, no?
But even Facebook for its size at the end of the day only has 0.5 billion J. Sooo, to me that says there be greater untapped opportunity out there to engage with! I would encourage you to look past Facebook & Twitter and find that next lucrative network relevant to your industry.
Is all the noise about mobile apps, exactly that, noise, but no substance? The profitability of apps is an open question, but like any other product, if you don’t market it and aid its discoverability, then it will indeed struggle to generate revenue or downloads.
Having worked on a few apps marketing campaigns for Nokia & Ovi Store, I’ve come across a few challenges when trying to give developer’s apps some more visibility in our campaigns. Following are my top 10 tips for developers to aid their apps product getting noticed in an ever crowded market place. Some tips may be more useful for Ovi Store but I’d guess that the tips would be as applicable to other stores as well.
Whats the opportunity for brands to produce a mobile app? How can brands take advantage of augmented reality?
If a brand has only just got round to thinking about how to participate in the mobile apps revolution then maybe pontificating about augmented reality is too soon? Or is it? In this post I’ll take a look at three augmented reality mobile applications.
Yell.com [aka Yellow Pages], which lets face it, in a world with Google & social networks like Foursquare was rapidly becoming irrelevant, has just pulled a rabbit out of the hat with a very cool augmented reality upgrade to their mobile app [ http://bit.ly/9dWD7J ]. Layar was the first augmented reality app that started to make the headlines [ http://layar.com/ ] and Nokia have recently released Point & Find through Nokia Beta Labs [ http://bit.ly/9PSWaz ]. But first, lets have a quick analysis of what you need to consider when producing a mobile app.